Cal Wilson / September 22, 2025
Still using packing peanuts? You may be frustrating your customers.
Packing peanuts are a staple for businesses that need to send potentially fragile or breakable products to customers. They’re inexpensive, efficient, and lightweight. In today’s economic climate, those are some considerable pros. But what if the cost is customer satisfaction? In this article, we take a look.
People don’t like packing peanuts.
Whether it be the traditional kind or the newer, more eco-friendly versions, customers aren’t fans of packing peanuts. Below are a few reasons why:
They make a mess: They easily scatter and are difficult to clean up.
Hard to dispose of: Due to static cling, they stick to every surface, and their lack of recyclability makes disposal complicated.
Environmental impact: While some versions are biodegradable, the environmental cost is still significant. Non-biodegradable versions remain in the environment for a long time, generating a substantial amount of waste.
Health impact: Traditional foam peanuts production methods can release carcinogenic fumes that could be harmful to workers handling the material.
Increase in shipping costs: For businesses, the biodegradable option can also increase shipping costs since they have a higher weight than traditional packing peanuts.
The impact on customer experience
When a customer receives a package filled with packing peanuts, the unboxing experience, which for many is a highly satisfying moment, quickly turns into frustration. They may even need to spend more time than expected cleaning up the mess and getting rid of the peanuts. This doesn’t only affect the perception of the product but also the company’s image.
More than that, many businesses today are concerned about the environmental impact of their products and processes. If a customer encounters packaging that is harmful to the environment, it could affect their brand loyalty and even damage the company’s reputation.
Alternatives to packing peanuts.
The good news is, there are more modern, eco-friendly packaging alternatives available. Some options include:
- Recycled paper fill (Kraft Paper): Recycled paper fibers are a popular choice as they are easily recyclable and biodegradable. Plus, customers may feel more satisfied knowing the material doesn’t pose a threat to the planet and is easy to dispose of.
- Shredded paper: Another eco-friendly alternative, shredded paper is a good filler option that can be recycled and composted. It’s also easy to handle and dispose of.
- Cornstarch foam: A biodegradable alternative that dissolves easily in water. While more expensive than traditional packing peanuts, this option has grown in popularity due to its lower environmental impact.
- Air pillows: Some companies are opting for recyclable air bubbles or inflatable air bags. While lightweight and effective, they are also less likely to scatter or cause a mess.
- Cardboard inserts: Custom-cut cardboard inserts are another sustainable option, as they securely hold products in place without the need for filler material. They can be recycled easily and offer a more structured and neat solution for packaging.
- Custom fit solutions: Packaging made to measure for products ensures that the item doesn’t shift and doesn’t require extra filler material. Although they require a higher initial investment, custom solutions can be more efficient and provide a better unboxing experience.
The shift in consumer mindset.
As consumers become more aware of their purchasing choices, the demand for sustainable (and easy-to-handle) packaging is growing. They want to know their purchases aren’t contributing to a larger environmental problem. Companies that adopt eco-friendly practices not only gain in terms of brand image but can also stand out as leaders in innovation.
Furthermore, customer experience is becoming increasingly valued. Customers who have a positive unboxing experience are more likely to share their impressions on social media, influencing other potential buyers. A well-thought-out package can be an excellent competitive differentiator.
Conclusion:
Ultimately, while packing peanuts may be cheap and functional, the hidden costs to customer satisfaction and the environment are significant. Businesses that prioritize eco-friendly and user-friendly packaging not only reduce waste but also create a better experience, strengthen their brand, and show they care about the planet. Choosing smarter alternatives is an investment that pays off in happier customers and a stronger reputation.
