OUR LATEST INSIGHTS

Up to date, high-level business information that is relevant to our clients and contacts, helping keep up to date on the ver-changing business world of today.

Pamila Kew / May 28, 2021

Check out Mike Forcier of Grey Bruce Law!

Schooley-Mitchell-Ontario-cost-reduction-services-networking-contact-Mike-Forcier-Lawyer

If you need a skilled lawyer in the Owen Sound area, look no further than Mike Forcier of Grey Bruce Law! He is dedicated to serving the members of his community by providing quality legal services in the areas of real estate, family law, collaborative law, corporate law, and wills and estates.

Pamila Kew / May 27, 2021

SM Spotlight Kuefler Stevenson Bennett LLP

If you need legal services in Calgary, Alberta, look no further than the trusted law firm of Kuefler Stevenson Bennett LLP! Located in one of downtown Calgary’s landmark heritage buildings — Kipling Square — its hardworking team of partners and staff bring cost-effective, efficient solutions and years of experience to every client they help.

Kuefler Stevenson Bennett LLP was founded five years ago, when lawyers Quinn M. Kuefler, Nancy-Lynn Stevenson, and Darius L. Bennett brought their combined decades of experience and shared vision to one firm.Kuefler-Stevenson-Bennett-LLP-Pendergast

Between the three partners, Kuefler Stevenson Bennett LLP offers legal assistance across a wide range of specialties, including real estate, business, litigation, corporate law, employment law, family law, construction law, personal injury, and wills, estates and trusts.
Its mission is to deliver peace of mind by engaging, guiding and empowering its clients to achieve optimal results.

Kuefler, Stevenson, and Bennett achieve this mission due to their shared values and passion for working with people.

“The key to our success is that we love dealing with people,” Stevenson said. “We like to pride ourselves on our responsiveness, we respect our clients, we try to do good work so that people do come back. None of us are very pretentious — we are more down to earth.”

Often, Stevenson explained, seeking legal services can be very intimidating, especially if a client is in a time of personal struggle. At Kuefler Stevenson Bennett LLP, clients experience a friendlier, less stressful experience than what they might have been expecting.

“We are not condescending to our clients,” she said. “All three of us are very approachable.”

Approaching a career in law with humility and empathy is one of the foundation strengths of the attorneys at Kuefler Stevenson Bennett LLP. Clients seek out legal services at various stages in their lives; from joyful moments, like buying a house or a business, to harder times, like processing a divorce or custody agreement.

“We are there to help when [our clients] need it,” Stevenson said. “It is satisfying for me when I accomplish for a client what the client wants to accomplish”

For more information about this amazing Calgary practice, visit its website at www.ksblawyers.com.

Pamila Kew / May 27, 2021

Alicia Valdes of Global Eco Army Interview

In this episode, Schooley Mitchell’s William McKissock has a virtual conversation with the CEO of the Global Eco Army, Alicia Valdes. Alicia discusses how the Global Eco Army works to create a more sustainable socio-economical and environmentally friendly culture throughout the world along with raising awareness of global pollution issues.

 

Pamila Kew / May 27, 2021

A readable, eye-catching website is a big asset to your business

In 2021, there are endless stock-photo-computer-osullivanplatforms and services to help you create a great website. In fact, having a legible, appealing website is a business necessity. If you are hesitant to invest in proper web design, or your website needs updating, you might be hurting your business.

Your website does a lot of work for you.

Even while you’re away from the office or the computer, your website is growing your business for you. It allows for 24/7 marketing and sales, if you accept payments online. It also provides a great central location for you to generate content creation, and link to all your social media platforms, which can help customers find you.

Another important thing that a functional, modern website offers is visitor analytics. Website traffic that captures site visitors’ information can lead to a deeper understanding of your audience. With that data you can build relationships with prospects, leads, and customers.

Mobile websites are key.

Every day, Google processes several billion searches. If you do not have a clear website with keywords to help people find you, potential customers are going to find your competitors before you. This is especially true if your website isn’t mobile friendly.

A usable, mobile friendly website is a bigger asset for you than investing in an app. This is because, according to Entrepreneur, users are more likely to search in a browser than an app store for what they’re looking for. Likewise, mobile search engine traffic has surpassed desktop traffic since 2017, so being accessible for smartphone users is just smart business.

SEO helps your business.

Search Engine Optimization, or SEO, are strategies taken to make sure your website and content appear in Google searches. There is a lot of advice online and professionals who specialize in SEO, but just a few of the important steps are strategizing key words, simplifying URLs, and, in general, publishing content that is search engine friendly.

SEO is very important, because 92 percent of web searchers select businesses on the first page of local search results. If you can manage to appear on the first page of Google’s search results, this will see a huge increase in website traffic, and, hopefully, customers.

Good web design is crucial.

Your website is like an online storefront. It should be clear, easy to read, and tell the visitor everything they need to know about your brand and what you offer.

There are a lot of important pieces to making your website effective:

  • Approximately 90 percent of visitors will jump straight to a company’s products/services page — so you want to make sure this is especially well worded and attractive.
  • Establish yourself as an expert or industry authority — when browsing, potential customers will likely come across your competition’s webpages as well.
  • Make business information easy to find.
  • Invest in attractive, forward-thinking web design — an estimated 38 percent of people will disengage with a website if they find the design unattractive.

Don’t cut corners on your online presence.

In today’s landscape, your website is going to be the first impression many potential customers and contacts will have with your business. It’s not a place to become antiquated or unclear. Do your business a favor and invest in an effective website.

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Pamila Kew / May 26, 2021

Check out ComForCare Home Care!

If you are looking for personalized, compassionate in-home care for a senior in your life, look no further than ComForCare Home Care! It provides personalized care to seniors that includes Alzheimer’s and Dementia care, disability management, and transitional care in the comfort of their own home.