OUR LATEST INSIGHTS

Up to date, high-level business information that is relevant to our clients and contacts, helping keep up to date on the ver-changing business world of today.

[email protected] / September 23, 2025

Featured Client – The Maids in Lower Bucks County

Everyone wants to be out and about this time of year with amazing weather and all the things to do in Lower Bucks County, Langhorne, Newtown, Southampton, and Yardley. But no one wants to do all those things then come home to a house that needs a cleaning. This is where The Maids come in to make life easier. Best of all, their service is risk-free. If you’re unhappy with any area they cleaned, they will come back to re-clean that area free of charge. Guaranteed satisfaction! Give them a call.

Ian Nairn / September 22, 2025

Interview with Andrew & Cassie Murphy

In this episode, William and Andrew and Cassie Murphy have a conversation about his company, Tide and Ledger Bookkeeping. They provide full service bookkeeping services in Tampa, FL. and help clients remove the burden of bookkeeping and streamline processes, allowing them to focus on what truly matters—growing their business. They provide valuable insights that help clients identify key levers for growth, ensuring they have the support they need every step of the way.

Ian Nairn / September 22, 2025

Interview with Alistair Dearie – LAM Development Solutions

In this episode, William and Alistair Dearie have a conversation about his company, LAM Development Solutions LLC. Alistair’s hands-on involvement in various projects, from small developments to large commercial ventures, has sharpened his attention to detail. He can spot potential issues. He gives lenders and developers the insights they need. This helps them protect their investments and handle construction challenges with confidence.

[email protected] / September 22, 2025

Featured Client Raspberry Point Oyster

Located in Charlottetown, Prince Edward Island, Raspberry Point Oyster Co. is a long-established oyster producer founded in the early 1990s. It cultivates multiple types of oysters such as Raspberry Point, Pickle Point, Lucky Limes, Shiny Sea, Rustico, Irish Point and Hanky Panky, grown in cold, nutrient-rich Gulf waters and harvested year-round, taking 4 to 6 years to reach market size.

 

Cal Wilson / September 22, 2025

Still using packing peanuts? You may be frustrating your customers.

Packing peanuts are a staple for businesses that need to send potentially fragile or breakable products to customers. They’re inexpensive, efficient, and lightweight. In today’s economic climate, those are some considerable pros. But what if the cost is customer satisfaction? In this article, we take a look.

People don’t like packing peanuts.

Whether it be the traditional kind or the newer, more eco-friendly versions, customers aren’t fans of packing peanuts. Below are a few reasons why:

They make a mess:
They easily scatter and are difficult to clean up.

Hard to dispose of: Due to static cling, they stick to every surface, and their lack of recyclability makes disposal complicated.

Environmental impact: While some versions are biodegradable, the environmental cost is still significant. Non-biodegradable versions remain in the environment for a long time, generating a substantial amount of waste.

Health impact: Traditional foam peanuts production methods can release carcinogenic fumes that could be harmful to workers handling the material.

Increase in shipping costs: For businesses, the biodegradable option can also increase shipping costs since they have a higher weight than traditional packing peanuts.

The impact on customer experience

When a customer receives a package filled with packing peanuts, the unboxing experience, which for many is a highly satisfying moment, quickly turns into frustration. They may even need to spend more time than expected cleaning up the mess and getting rid of the peanuts. This doesn’t only affect the perception of the product but also the company’s image.
More than that, many businesses today are concerned about the environmental impact of their products and processes. If a customer encounters packaging that is harmful to the environment, it could affect their brand loyalty and even damage the company’s reputation.

Alternatives to packing peanuts.

The good news is, there are more modern, eco-friendly packaging alternatives available. Some options include:

  • Recycled paper fill (Kraft Paper): Recycled paper fibers are a popular choice as they are easily recyclable and biodegradable. Plus, customers may feel more satisfied knowing the material doesn’t pose a threat to the planet and is easy to dispose of.
  • Shredded paper: Another eco-friendly alternative, shredded paper is a good filler option that can be recycled and composted. It’s also easy to handle and dispose of.
  • Cornstarch foam: A biodegradable alternative that dissolves easily in water. While more expensive than traditional packing peanuts, this option has grown in popularity due to its lower environmental impact.
  • Air pillows: Some companies are opting for recyclable air bubbles or inflatable air bags. While lightweight and effective, they are also less likely to scatter or cause a mess.
  • Cardboard inserts: Custom-cut cardboard inserts are another sustainable option, as they securely hold products in place without the need for filler material. They can be recycled easily and offer a more structured and neat solution for packaging.
  • Custom fit solutions: Packaging made to measure for products ensures that the item doesn’t shift and doesn’t require extra filler material. Although they require a higher initial investment, custom solutions can be more efficient and provide a better unboxing experience.

The shift in consumer mindset.

As consumers become more aware of their purchasing choices, the demand for sustainable (and easy-to-handle) packaging is growing. They want to know their purchases aren’t contributing to a larger environmental problem. Companies that adopt eco-friendly practices not only gain in terms of brand image but can also stand out as leaders in innovation.
Furthermore, customer experience is becoming increasingly valued. Customers who have a positive unboxing experience are more likely to share their impressions on social media, influencing other potential buyers. A well-thought-out package can be an excellent competitive differentiator.

Conclusion:

Ultimately, while packing peanuts may be cheap and functional, the hidden costs to customer satisfaction and the environment are significant. Businesses that prioritize eco-friendly and user-friendly packaging not only reduce waste but also create a better experience, strengthen their brand, and show they care about the planet. Choosing smarter alternatives is an investment that pays off in happier customers and a stronger reputation.

[email protected] / September 19, 2025

Featured Client Chicago Glue and Machine

Located in Itasca, Illinois, Chicago Glue & Machine Company has been serving industrial clients since 1984. It offers a range of services, including custom adhesive formulations, adhesive application systems, and machinery integration. With a focus on precision and efficiency, it supports various manufacturing processes with high-quality products and solutions.

[email protected] / September 19, 2025

Featured Client Malvern Lawn Care

Located in Malvern, Pennsylvania, Malvern Lawn Care is a full-service landscaping and masonry company offering a range of services including landscape design, lawn maintenance, and hardscaping such as patios and retaining walls. It also provides seasonal services such as mulching, fall cleanups, and snow removal.