OUR LATEST INSIGHTS

Up to date, high-level business information that is relevant to our clients and contacts, helping keep up to date on the ver-changing business world of today.

[email protected] / May 28, 2025

Check out CHR Consultants

Are you looking for a way to simplify your human resources management? CHR Consultants provides expert HR services designed to ensure compliance and enhance employee relations. With tailored solutions and professional support, it’s the ideal partner to help your organization thrive.

/ May 27, 2025

Why Joy and Flexibility Are Good for Business

“In the future, companies will succeed or fail based on how much their people enjoy their work,” says management consultant Rosie Sargeant. She offers three tips to make work more joyful, increase employee retention and boost customer satisfaction, suggesting how fun (like kangaroo-themed employee check-ins) can be both professional and profitable.

 

Cal Wilson / May 23, 2025

Should you be screening your applicants’ social media?

It’s hard to learn everything you need to know about a potential hire from a resume, cover letter, or even an interview. People tend to put their best foot forward in this situation, and that can make it tricky to get a full picture of who you’d be inviting into your business or organization. Since the advent of social media, employers have had, essentially, a free tool to help them screen employees and learn more about that full picture. But is this practice helping your hiring efforts or wasting your time? In this issue of the Pulse, we take a look.

 What kind of screening are employers doing?

According to a survey conducted by The Harris Poll, the majority – 60% – of U.S. hiring managers believe “employers should screen all applicants’ social media profiles.” The survey also found that:

  • 41% feel social media sites are among the best places to source candidates
  • 70% utilize social media to research potential job candidates
  • 17% research every single candidate on social media
  • 69% find looking at candidates’ social media profiles is effective
  • 51% have never found content on a social media site that caused them not to hire a candidate
  • 86% report being likely to consider a candidate who does not have an online presence

When employers are screening candidates, it’s typically because they’re looking for disqualifying content on their online profiles. There are many examples of what that could mean, including:

  • Illegal activities
  • Offensive comments/posts
  • Violent or aggressive behavior
  • Explicit material
  • Posts regarding former employment

To find these, employers can look at any publicly available social media they can access through a search. If it’s out there on the internet, it’s fair game. According to Matt Erhard, managing partner of Summit Search Group, the most common sites used to screen applicants are LinkedIn, Facebook, and X (Twitter). Though, many employers won’t go beyond LinkedIn, citing its particular relevance to their interests.

Candidates are savvy to this practice.

Whether or not you believe screening potential employees is effective, candidates may not allow themselves to be caught with any publicly visible compromising posts. The Harris Poll also found that 66% of job seekers don’t feel that social media profiles should influence their likelihood of being hired. Many of these candidates are likely to be cautious about which profiles are going to be seen, using aliases or private profiles on pages where they can be a bit more relaxed about what they post.

If this is the case, using social media screenings may be less effective or authentic than you would hope. Many people treat LinkedIn, for example, as a resume, and you may not be able to glean any additional insight from their profiles.

Some warn against this practice.

It’s not just social media savvy candidates who may prevent you from seeing anything you’re not meant to see. Some experts warn against screening employee social media for more practical reasons. If employers aren’t careful about the information they choose to collect and consider about an applicant, they may inadvertently find themselves treading a gray area legally, especially if it leads to a rejection. This could be interpreted as biased or discriminatory, based on what is visible on a person’s profile. Likewise, many profiles can include outdated or incorrect information, which doesn’t help an employer make an informed decision.

In conclusion


Using social media as a screening tool for employers come with both drawbacks and advantages. In any case, employers should be careful and think critically when using it to judge an applicant.

 

Cal Wilson / May 20, 2025

AI is changing the SaaS landscape

Whether or not you’re a fan of AI, the undeniable truth is that it’s making waves in a lot of different areas that may impact your business or organization. If you use any Software as a Solution (SaaS) services, and rely on them for operations, you may find AI making an impact on your future.

In this article, we take a look at AI and the future of SaaS.

Many SaaS providers are adding AI functions to their suite of products.

Many SaaS providers have already begun adding AI-powered tools to their services. Microsoft Copilot, for example, might come to mind. But it’s not just search AI assistants. CRM providers have started adding tools like AI-generated sales emails, chatbots, and predictive analytics. There are many possibilities for the ways in which SaaS companies can expand their offerings with AI.

As the Software Equity Group says, “AI’s ability to process and learn from vast data enhances SaaS applications, making them smarter and more adaptable. This integration means SaaS products can offer personalized experiences, automate mundane tasks, and unearth insights that were previously out of reach.”

Is AI as a Service replacing SaaS?

Artificial Intelligence as a Service – or AIaaS – is a new trend making waves in the SaaS landscape.

As best put by Forbes, “AIaaS does more than just store data or perform tasks—it actually thinks, learns, and improves over time. It is designed to make decisions, automate work, and adapt based on user behavior.”

Meaning, instead of just providing the user with the tools to complete a task – whether that be storage, word processing, etc. – AIaaS products can analyze data, generate insights, and automate some of said tasks.

With companies like Microsoft, Zoom, Salesforce, Google, and others holding such a big space in the SaaS market, it seems unlikely that SaaS is going anywhere soon. However, AIaaS offers a new and exciting opportunity for developers to make a footprint in an emerging market, and for companies to hop on a trend that will keep them current and competitive. Likewise, as expectations for AI integrations increase, SaaS platforms that can best utilize these tools will find themselves at a distinct advantage.

In conclusion


Regardless of how you feel about the technology, it’s impossible to separate AI from the future of the software your organization relies on. In the coming years, you can expect to see it change the way these programs operate, making them smarter and more automated.

Cal Wilson / May 20, 2025

AI is changing the SaaS landscape

Whether or not you’re a fan of AI, the undeniable truth is that it’s making waves in a lot of different areas that may impact your business or organization. If you use any Software as a Solution (SaaS) services, and rely on them for operations, you may find AI making an impact on your future.

In this article, we take a look at AI and the future of SaaS.

Many SaaS providers are adding AI functions to their suite of products.

Many SaaS providers have already begun adding AI-powered tools to their services. Microsoft Copilot, for example, might come to mind. But it’s not just search AI assistants. CRM providers have started adding tools like AI-generated sales emails, chatbots, and predictive analytics. There are many possibilities for the ways in which SaaS companies can expand their offerings with AI.

As the Software Equity Group says, “AI’s ability to process and learn from vast data enhances SaaS applications, making them smarter and more adaptable. This integration means SaaS products can offer personalized experiences, automate mundane tasks, and unearth insights that were previously out of reach.”

Is AI as a Service replacing SaaS?

Artificial Intelligence as a Service – or AIaaS – is a new trend making waves in the SaaS landscape.

As best put by Forbes, “AIaaS does more than just store data or perform tasks—it actually thinks, learns, and improves over time. It is designed to make decisions, automate work, and adapt based on user behavior.”

Meaning, instead of just providing the user with the tools to complete a task – whether that be storage, word processing, etc. – AIaaS products can analyze data, generate insights, and automate some of said tasks.

With companies like Microsoft, Zoom, Salesforce, Google, and others holding such a big space in the SaaS market, it seems unlikely that SaaS is going anywhere soon. However, AIaaS offers a new and exciting opportunity for developers to make a footprint in an emerging market, and for companies to hop on a trend that will keep them current and competitive. Likewise, as expectations for AI integrations increase, SaaS platforms that can best utilize these tools will find themselves at a distinct advantage.

In conclusion


Regardless of how you feel about the technology, it’s impossible to separate AI from the future of the software your organization relies on. In the coming years, you can expect to see it change the way these programs operate, making them smarter and more automated.

[email protected] / May 20, 2025

Featured Contact Freedom Bank

Located in Fairfax, Virginia, Freedom Bank is committed to helping individuals and businesses achieve their financial goals with the expertise of its experienced bankers and flexible solutions. The bank offers a full range of services, including business, personal, and mortgage banking, so you can bank with freedom and confidence.

[email protected] / May 20, 2025

Featured Contact Chimento Agency

Founded by Matt Chimento, Chimento Agency has been providing complete branding and marketing solutions to small businesses and non-profit organizations since 2017. This includes custom branding, web design, full-service advertising, account management and more.