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Up to date, high-level business information that is relevant to our clients and contacts, helping keep up to date on the ver-changing business world of today.

Alyssa Brunsdon / March 3, 2023

SM Spotlight Laura Capes Terry

In the past few years, the way small businesses market themselves has had to change. For many business owners, it’s hard to meet the challenges posed by new marketing methods while still dedicating their time and effort to the work they do best. That’s where Laura Capes Terry comes in.Laura-capes

“I’m a career marketer. I’ve done it my whole life,” Capes Terry explains. “I help local businesses make smarter marketing decisions.”

Capes Terry got her start in marketing while at the University of Iowa. Drawn to the creativity and expression made possible through ever-evolving marketing channels, she found her niche in the business world, and hasn’t looked back since. Today, with three decades of experience behind her, she is a StoryBrand Certified Marketing Guide, a certified partner for DigitalMarketer, and has won countless awards for excellence in her field.

For eight years now, Capes Terry has embraced entrepreneurship and works as an independent marketing and media consultant who offers fractional CMO services to local businesses. Some of these services include brand refresh and design, web design, copywriting, SEO, marketing workshops, and more.

Capes Terry also owns two magazines, BeLocal Cedar Park Leander and BeLocal Georgetown, both of which connect new residents to the local providers they need. Not only do residents benefit from these publications, but they also allow businesses to advertise hyperlocally on a widespread multimedia platform.

As a business owner herself, Capes Terry knows exactly what it takes to make the most of her marketing dollars, even in challenging economies like we’ve faced in the past few years.

“I have a lot of empathy for my clients that are running businesses, because I know what it means to be responsible for a P&L,” she explains.

She spends a lot of her workdays in conversation with other entrepreneurs, getting to know their needs, their business, and their goals. Taking this individualized approach to each client allows Capes Terry to truly serve every local business she works with, developing a strategy that best suits their wants and needs.

In today’s economy, small businesses need every advantage they can get. Without a doubt, Capes Terry gives them a huge boost and an ally they can count on.

For more information, visit her website at www.lauracapesterry.com.

Follow Laura on Instagram: @lauracapesterrymba

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Alyssa Brunsdon / March 2, 2023

Check Out Infinity Dance

If you’re looking to get out of the house and try something new, check out Infinity Dance. It offers a variety of classes in a bright and beautiful space, with instructors that are truly passionate about what they do.

Cal Wilson / March 1, 2023

Featured in Atascocita/Humble Catholic Magazine

Recently, Schooley Mitchell’s Lori McDowell was featured in Atascocita/Humble Catholic Magazine, in an article by Shannon M Carr:

Saving Business and Nonprofits Thousands:

Schooley Mitchell – Humble

Schooley Mitchell provides cost reduction consulting to businesses ad nonprofits. Schooley Mitchell does not sell any form of product. The magic behind Schooley Mitchell is how they identify an organization’s errors and overcharges with their current vendor invoices, negotiate better contracts with existing and new vendors, manage ongoing vendor relationships, and ensure they are always getting the best deal (risk-free). They have been helping businesses become more profitable, and they have helped nonprofits have more funds for programs for over 20 years.

“The basic philosophy is we can help organizations save money with no risk – if you don’t save money, we don’t get paid!” Lori said.

The philosophy behind Schooley Mitchell is helping organizations that are resource-limited by having Schooley Mitchell’s tea, do the work for them, and in return, both companies share in the savings. Companies become more profitable, and nonprofits have more money available for programs.

“What I enjoy most about my work is when I can help someone else succeed, when I work with a business and save them money, or work with a nonprofit and they see how much less they can pay for services and how they can use this money to help the community. It brings me great joy,” said Lori.

It’s a great time to take Lori up on her no-risk offer if you own or manage a business or work with a nonprofit in the area.

Schooley Mitchell is offering any customer that signs up for services before May 31, 2023, to donate 10% of the Schooley Mitchell profit to a nonprofit of their choice, and this donation will continue quarterly for the length of the service agreement, which is typically three years. Plus, any nonprofit that signs up before May 31 will get a 15% donation back to the nonprofit.

Lori is a kind and giving heart who has lived in the Kingwood and Atascocita area since December of 1999 with her husband, Frank, and son, Hunter. “I am intentional about making my workday inspirational. I start each day with a prayer/meditation/moment of mindfulness, ad when I get anxious or frustrated with the obstacles that risk up, I focus on the food I am doing for the organizations I am working with ad all the amazing people I have met so far.”

To learn more about how Schooley Mitchell can help your organization of business, reach out to Lori McDowell at 281-740-2865 or visit schooleymitchell.com/lmcdowell

For PDF view, please click here.