After all the hullaballoo surrounding the release of the iPhone X last November, you might not be ready for news about the next generation of the popular Apple smartphone. But, as it turns out, Apple is. Company insiders announced that the California-based tech goliath is preparing to reveal a trio of new iPhones this fall.
The trio includes what will be the largest iPhone ever, an upgraded version of the current iPhone X, and a less expensive version of the iPhone X that includes all of the original’s key features. According to The Toronto Star, “Apple wants to appeal to the growing number of consumers who crave the multi-tasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X.”
Is Apple trying to make up for lackluster sales with the iPhone X? Statistics have shown that Apple sold far below its projections of 80.2 million phones in the final quarter of 2017, reaching only 77.3 million units. The cheaper version of the iPhone X suggests that Apple listened to customers who were unhappy with the original device’s thousand dollar selling point.
Some experts suggest that the screen increase is another good move for Apple. “This is a big deal,” Gene Munster, a co-founder of Loup Ventures and a long-time Apple watcher, told The Toronto Star. “When you have a measurable upgrade in screen size, people go to update their phone in droves. We saw that with the iPhone 6, and we think this is setting up to be a similar step up in growth. The market that will see the biggest jump in sales is likely Asia. That market has many single-device consumers, and they love big phones.”
Apple has not commented on the situation officially, so we will likely have to wait until fall to see these new phones.
Source: thestar.com – Apple to release trio of new iPhones, including its largest ever
Published: February 27, 2018