We know that landline service is dying, but is talking to people on the phone on its way out completely? T-Mobile thinks so, at least. Reports suggest the company is rolling out new plan options that would include data, texting, but no minutes for voice calls.
Many young users simply use their smartphones for texting and Internet browsing, making voice calls obsolete in the era of FaceTime and Skype. T-Mobile’s “Simple Choice” offers these users an option more akin to their needs.
Simple Choice also allows users to build their plan based on how much data they use. It starts at $20 a month for 2GB up to $95 for 22GB, with options in-between. Since this plan has only just been introduced, it’s hard to say whether or not it will prove popular. It will be interesting to see if more companies follow T-Mobile’s lead.
*Source: Entrepreneur.com