Google is facing a frightening trend, as users are beginning to go directly to the shopping app or website of their choosing, rather than searching for it first. The company makes a significant amount of money from ad revenue, but this income could be in jeopardy if users continue to go directly to commercial sites, such as Amazon, to make their purchases.
Currently, commercial searches make up 20 percent of all Google searches, which is where the money-making ads appear. However, a lot of customers are using Amazon as their search tool, instead of taking that extra step through Google. In fact, Amazon’s search rates are up 73 percent just this year.
More people than ever are using their mobile devices to shop online, and Amazon’s mobile app cuts out the need for a search engine all together. You don’t need to open up your browser when there is an app readily available.
Google is an extremely powerful company, and will likely continue to be in the future, but it cannot be denied that Amazon is proving to be quite the fierce competitor.