Have you ever gone to a store to grab something quickly and realized you forgot your wallet? That’s where contactless payments come in. Contactless payments let customers tap their card or mobile device on the terminal to pay instantly, without inserting a card or entering a PIN. This payment method gained rapid popularity during the COVID-19 pandemic due to its health and hygiene benefits. On top of that, it offers speed, convenience, and strong security, making it easy to see why so many people continue to use it. This trend is only growing, and as a business owner, here’s what you need to know and how it can help your business stay ahead.

Customers now expect contactless payments

Customers now expect contactless payment options more than ever. In fact, a study found that 63% of consumers find it irritating to enter a PIN, and 42% don’t even remember their PIN because they’re so used to contactless payments. If your business isn’t offering this option, you could be losing sales to competitors who do. Providing a fast, frictionless payment experience not only keeps customers happy but also encourages repeat purchases.

Speeding up your checkout process

Contactless payments can help speed up your checkout times. In fact, contactless transactions are up to two times faster than traditional chip card payments. That extra speed means that your team spends less time handling cash or manually entering payment information, creating a smoother experience for everyone. Overall, the faster flow helps your business run more smoothly, serve more people, and make the most of your staff.

Making loyalty programs easier to use

Contactless payments can also boost engagement with loyalty programs. When customers already have their devices out, it only takes one extra click to open your loyalty app. Some loyalty programs can even link directly to contactless payments, automatically applying rewards at checkout. This convenience makes it easy for customers to participate more often, driving repeat business and increased customer loyalty.

No additional fees for accepting contactless payments

A common concern for businesses is whether contactless payments come with higher fees. The good news is that services like Apple Pay treat contactless transactions the same as the traditional card-present (CP) payments you’re already accepting. The only exception is online purchases, which are considered card-not-present (CNP) due to higher fraud risk. However, that is the same standard applied to all online payments.

Strong security built into each transaction

While no payment method is perfect, contactless payments are highly secure. They use Near Field Communication (NFC) to transmit encrypted data between the customer’s device and the terminal, so no actual card information is sent; only a one-time, encrypted code. On top of that, these transactions are protected by the same fraud prevention systems banks use, helping protect your business from fraudulent charges. This means fewer disputes and less time spent resolving payment issues.

In conclusion…

Contactless payments are more than a convenience for customers; they can help your business run more efficiently behind the scenes. From faster checkout times to strong security features, this payment option can make a real difference to your business. Offering contactless payments can help you stay ahead of customer expectations while keeping your business competitive.