Welcome to our Business Education Network, we have developed the Pulse as a means to deliver complimentary, high-level business information to our clients, prospects, and personal contacts, helping them keep a finger on the pulse of the ever-changing, dynamic business world of today.
Effectively marketing your business can be a daunting task, especially in the age of digital media and social networking. In this TED talk, Seth Godin weighs in on the century of idea diffusion, sharing his insights on the importance of spreading your ideas and values to the right audience.
Seth Godin has been an outstanding contributor to progressive thinking though his books and ideas. Everything from The Purple Cow to Meatball Sundae to Squidoo.com, and now to Poke the Box have been thought provoking and challenging additions to current business thought. In this book he illustrates the great value of going for it and in thinking in a ‘now is the time’ way. Enjoy both the book review and the interview.
In a world with infinite choices, how do you stand out so that clients choose you over every other choice they have? According to Seth Godin, the key is to know which projects and opportunities to focus on and which to quit. His book, The Dip, is a short, motivational guide that teaches you when to quit and when to stick it out.