The Pulse

Welcome to our Business Education Network, we have developed the Pulse as a means to deliver complimentary, high-level business information to our clients, prospects, and personal contacts, helping them keep a finger on the pulse of the ever-changing, dynamic business world of today.
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We all know strong-arming someone into making a decision usually doesn't work. Encouraging them to come around through more gentle methods can lead to a much better conclusion for all involved.

Harnessing the power of persuasion can have benefits in many areas of our lives. In this issue of the Pulse, we share a Big Think video by Daniel H. Pink explaining how to use persuasion to get people on board with our ideas.

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Statistics indicate one in nine Americans work in sales. But is that figure accurate? In this issue of The Pulse, we take a look at influential business thinker Daniel Pink's new book, To Sell is Human: The Surprising Truth About Moving Others, where he argues more people than ever are in sales, whether they realize it or not, and it's time we re-examine how we're tackling the task.

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