Popcorn Decision MakingDecember 11, 2012
Do you think you would consume more of something just because there was more of it in front of you? Most people would scoff at such an idea with the response, "Things like that don't trick me," or "I'm pretty good at knowing when I'm full." Whoops - now for the truth!
This issue of The Pulse describes a study that shows our real behaviours and asks if we can make better business decisions knowing the truth.