Authenticity: What Consumers Really WantNovember 25, 2007
In our increasingly experience-driven world, consumers crave what's authentic. But what's authentic? In this provocative and practical guide, the authors define what authenticity means to the postmodern consumer, and how companies can render their offerings as "really real."
Mobilizing MindsNovember 12, 2007
Your existing workforce is the key to growing your business - not your technology, your systems or any of your other assets. To generate some real growth, find new and better ways to tap the underutilized talents, know-how and skills of your people.