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The Counterintuitive Way to be More Persuasive

January 16, 2021   Niro Sivanathan
Are you more likely to be compelled by a single, well thought out argument or several weak ones? Can you increase the quality of a poor argument by simple increasing the quantity? According to the research, the answer is a resounding no.

In this issue of the Pulse, we share a TED Talk from organizational psychologist Niro Sivanathan on the best way to make a good point, and why brevity is so important when it comes to persuasion.
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