The Pulse

Archives


2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007

Beyond Referrals

July 14, 2016   Tori Sutton
A recommendation from a trusted friend is a powerful thing. That's why it's surprising so many professionals neglect to iron out a strong referral strategy with their existing clients.

In this issue of the Pulse, we review referral coach and bestselling author Bill Cates' recent book, Beyond Referrals, and share some of his wisdom to extend the lifetime value of each and every one of our clients.
Read More


Power of Persuasion

July 29, 2016   Daniel H. Pink
We all know strong-arming someone into making a decision usually doesn't work. Encouraging them to come around through more gentle methods can lead to a much better conclusion for all involved.

Harnessing the power of persuasion can have benefits in many areas of our lives. In this issue of the Pulse, we share a Big Think video by Daniel H. Pink explaining how to use persuasion to get people on board with our ideas.
Read More