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The Power of Testimonials

February 05, 2016   Tori Sutton
They can appear as a review on a third-party site or be written in letter form. Maybe your client is even keen to appear on video. No matter how you package it, testimonials are one of the most powerful sales and marketing tools you have at your fingertips.

In this week's issue of the Pulse, we discuss the value of testimonials and share a podcast by Omar Zenhom outlining some easy ways to get testimonials from your clients.
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Book Smarts

February 19, 2016   Tori Sutton
It's an activity that boosts your analytical thinking skills and expands your vocabulary. It enhances your memory and improves your focus. It's something most successful people undertake on a regular basis, yet 25 percent of Americans over age 16 haven't done it in the last year.

What is this mystery pursuit? Reading. In this issue of The Pulse, we share the importance of reading regularly along with a video explaining why we should diversify our literary interests.
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