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Value-Add

March 13, 2015   Leah McGuire
In today's technologically minded culture, developing a strong web presence is essential. Social media provides businesses with an invaluable opportunity to share information with a large number of people at one time. Ensuring your posts provide value to your potential customers is, therefore, extremely important.

Businesses can easily fall into a pattern of constantly trying to generate attention or sell their product, rather than concentrating on the substance of the information itself. In this issue of The Pulse, we discuss how sharing quality content on social media can help build customer trust and loyalty.
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Toasty Problem Solving

March 27, 2015   Tom Wujec
Finding solutions to your most complicated problems at work might be as simple as drawing the process of making toast. In a group setting, collaborative visualization can create a comprehensive systems model that answers any question. Synthesizing several points of view, this exercise creates clear, aligned and tangible ideas.

Making a team draw how they make toast reveals the truth behind how we find solutions in business. In this issue of The Pulse, we share a TED Talk by Tom Wujec, examining how a simple design exercise can be used to solve complex problems.
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