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Pitch Perfect

December 04, 2014   Bill McGowan
High-stakes presentations can be more than a little nerve-racking. Fortunately, stand-out presentations happen to share the same traits and follow similar guidelines.

In this issue of The Pulse, we will examine the 7 Principles of Persuasion laid out in Bill McGowan's book Pitch Perfect - How to Say It Right the First Time, Every Time. By incorporating these principles into your pitches, you will become memorable and ultimately influential.
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Everyone's a Critic

December 18, 2014   Leah McGuire
Dealing with criticism isn't easy. Negative words and thoughts from ourselves or the people around us can sometimes be difficult to process. Learning to use feedback as fuel to improve is the ultimate goal.

Rather than allowing criticism to conjure up feelings of anger, fear, and doubt, it can be turned into an opportunity for personal growth. In this issue of The Pulse, we will explore a variety of methods for dealing with internal and external criticism.
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