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Grown Up Digital

March 03, 2009   Don Tapscott
Poised to transform every social institution, the Net Generation is reshaping the form and functions of school, work, and even democracy. Simply put, the wave of youth, aged 12-30, the first truly global generation, is impacting all institutions. Particularly, employers, instructors, parents, marketers and political leaders are finding it necessary to adapt to the changing social fabric due to this generation's unique characteristics. Grown Up Digital offers valuable insight and concrete takeaways for leaders across all social institutions.
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This great book is mandatory reading for business people who want to understand the effect of online collaboration, social networking, and some of the powerful business applications available to forward-thinking innovators. As a writer for Wired Magazine, Howe is a black belt in technology. He's about as in touch as you can be. He even coined the term crowdsourcing in 2006.
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