There just aren’t enough ways to instantly message your friends on the internet these days. Well, there might be, but YouTube wants to add one more. The Google subsidiary is rolling out a “native sharing” feature to a small percentage of users on the mobile app.
If you’re one of those users, you’ll be able to use the YouTube app to chat and share videos within message threads.
This seems like a natural move for YouTube, which competeswith other social media services like Snapchat and Facebook, platforms with improved in-app messaging. Before now, if you wanted to share a video with friends, you might have done it over Facebook. YouTube is just hoping to eliminate the middle man.
The feature is still only days old, but hopefully there will be information soon on how users feel about the new chat platform.