What is Your Communications Contingency Plan?

contingency planForty-two degrees, no electricity, the slightly audible hum of a hard drive on a fully charged laptop, and – thanks to my camping stove – a hot cup of coffee in an otherwise dark and quiet home office. Cell phone? Check. Internet connectivity? Through the cell phone hot spot, check.

Office phone lines and fax available? Because of unified communications, check. Can clients and associates reach me? Yes, but only if they have a contingency plan for their communications needs when systems fail. A week of power loss due to the most damaging windstorm on record in the greater Spokane area has left a dent for businesses in productivity and revenue.

Contingency or catastrophe? Most businesses’ plans depend on the support of a few key players in each market, mainly the utility providers. What if….? When asked early enough, this is the start of a contingency plan. Redundancy or regret? Fail safe or failure? Does your business have a contingency plan to keep in touch with clients and key personnel? Or will you scramble to just get some form – any form – of communications up and running if you even can?

What are the costs to your business? Revenue? Some for sure. Customer loyalty? Definitely. In today’s connected world, if your communications are down and your customers can’t get in touch with you, it’s your fault. And your clients may not understand why, or even care.

Do you want your business to take a hit, or worse another one, because your company can’t be contacted by customers? Great solutions in the telecommunications marketplace are available and some can even save your company monthly. It’s time to take a look before you have to reacquaint yourself with your camping stove for a cup of coffee. By then, it will be too late.

Pat Arguinchona is a Schooley Mitchell Business Optimization Specialist based in Spokane, Washington. He delivers objective telecommunications and merchant services advice to his clients, offering a broad range of services including analysis of existing and future needs, assessment of best alternatives, implementation of cost-effective solutions and billing error recovery.