Data tracking and targeted advertising is a controversial topic, and the majority of internet users are against ISPs selling their history and invading their privacy. Verizon’s answer to this issue? Rewards for compliance!
According to Top Tech News, America’s largest carrier is proposing a new loyalty program, in which it gives customers “experiences you won’t stop talking about” and “rewards you really, really want,” in return for enrolling in the Verizon Selects marketing program. You start gaining rewards after spending at least $300 on any Verizon service.
According to the company, Verizon Selects “uses information about your web browsing, app usage, device location, use of Verizon services and other information about you” in order to use targeted advertising. Offering rewards like concert tickets in return for data might seem a little over the top, but Verizon actually has quite a lot of incentive.
“Information and a competitive edge derived from a large number of users whose data a company can mine, and to which it can market, is in some cases the most valuable asset of a digital company these days,” Orly Lobel, a law professor at the University of San Diego, told Top Tech News.
This new loyalty program is called Verizon Up, and it offers some interesting perks. Not only will users have the opportunity to get discount on future devices, but Verizon also promises “exclusive access to prime sporting events, shows, concerts and live experiences.”