Twitter is getting deeper into the social media management game with its recently released web and mobile standalone app, Twitter Dashboard. It’s aimed at small to medium-sized businesses that want to use the social media site to connect with their customers. It offers a suite of tools that allow a business account to see a customize feed of tweets, schedule posts, access tips on what to tweet, and more.
One of Dashboard’s most appealing features is the ability to monitor Twitter for posts about your business, even if the tweet doesn’t include the business’s @username. Dashboard users can set up their own custom feed that will include tweets with hashtags and keywords, such as a business or product name.
Dashboard’s tips on what to tweet help businesses figure out which sort of posts work best for them. Twitter’s blog post announcing the application used the example of an interior designer receiving a suggestion to retweet a positive customer review, or a restaurant tweeting special news about one of its team members.
Dashboard also includes the already existing Analytics feature. Businesses can see how their tweets are working and measure their impact. They can also see a range of information about their Twitter account, such as top tweets and mentions, active followers, and more.
Twitter Dashboard is launching into beta in the U.S and can be accessed online or in the Apple App Store.
*Source: Tech Crunch