In an effort to boost user growth, Twitter has expanded its direct messaging feature to allow users to send messages without requiring both parties follow each other first.
Twitter’s direct message system enables users to communicate privately, but previously users needed to “follow” one another before being able to take advantage of this feature. Now, anyone who chooses to opt in will be able to receive messages from users they don’t follow.
This feature could prove particularly useful to large companies and celebrities, as they would not have to establish a connection before being able to respond to people.
These changes, which will make direct messaging faster and easier, will be rolling out worldwide on Monday. Mobile devices running iOS and Android operating systems will see a direct message button on their profiles.