Twitter and Bloomberg Media have announced a deal to live stream three Bloomberg shows on the social media service, along with the network’s markets coverage. Twitter and other social media sites have become a go-to source for all kinds of information for many in recent years, and this deal proves where the future of news coverage lies.
The agreement includes Bloomberg West, which covers technology news; What’d You Miss?, the global financial news show; and With All Due Respect, a political analysis program.
“Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications,” said Twitter CFO, Anthony Noto, in a statement.
Twitter has signed deals like this before. For example, it is working with CBS to stream the Republican and Democratic national conventions this month. In April, it made an agreement with the NFL to stream Thursday Night Football. There are more. Undoubtedly, Twitter is expanding its domain.
Specific details of the Bloomberg deal were not disclosed, but both parties are reportedly going to share ad revenue.
*Source: Tech Crunch