Following Google’s January announcement that it will be bringing high-speed Fiber to Charlotte, North Carolina, Time Warner Cable has increased its own broadband Internet speed by up to 600 percent. It didn’t take long for Google’s presence to motivate the only local cable and Internet provider in the city to step up its game.
The new program dubbed “TWC Maxx” will be a completely digital network, meaning every channel will be broadcast in HD. Analog channels consume three to four times the amount of bandwidth as digital, so eliminating analog will free up a considerable amount of space that TWC will use to increase broadband Internet speeds at no additional charge to its customers.
A release from Time Warner Cable states:
“The Internet transformation will begin this summer and will include speed increases on TWC residential Internet plans at no additional cost, with customers experiencing increases up to six times faster, depending on their current level of Internet service. For example, customers who subscribe to Standard, formerly up to 15 Mbps, will now receive up to 50 Mbps, customers who subscribe to Extreme, formerly up to 30 Mbps, will now receive up to 200 Mbps; and customers who subscribe to Ultimate, formerly up to 50 Mbps, will receive up to 300 Mbps, at no extra charge.”
To make this offering even sweeter, the company will be providing its Ultimate service for $65, which is five dollars cheaper per month than Google’s Fiber service. Regardless of which service customers choose, Google’s injection of competition into the market is bringing prices down, which is good for everybody.