The Role of Cable Companies is Changing

tvA few decades ago, it seemed unfathomable that a cable company’s core offering would be anything but TV service. But that’s all changed according to the Leichtman Research Group, which reports the number of cable broadband subscribers has officially exceeded the number of cable TV subscribers in the United States.

“With the addition of more than 30 million broadband subscribers over the past decade, cable providers have clearly expanded well beyond their roots in cable TV service,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc., in a press release “As of the end of 2Q 2014, the top cable providers now have more broadband subscribers than cable TV subscribers.”

Currently there are 49,915,000 cable broadband subscribers compared to 49,910,000 TV subscribers. That, according to Wired, demonstrates a shift in consumer priorities.

“Cable subscribers don’t have to worry about TV as they know it going away any time soon,” states the Wired article by Marcus Wohlsen. “But cable is on its way to becoming secondary, the ‘nice to have’ compared to the necessity of having broadband access.”