Sometimes our phones die at the most inconvenient times. That’s why Telus wants to give Canadians a chance to top up their battery while hitching a ride by installing charging ports in taxis in Calgary, Montreal, Toronto and Vancouver.
“We’ve all been there – running late for a dinner date with friends or in between meetings when your phone dies before an important conference call,” Anne-Marie Laberge, vice president of brand and marketing communications at Telus, was quoted as saying.
Partnering with Play Taxi Media, Telus will set up the in-car chargers in 1,000 taxis to start. Participating fleets include Mayfair Taxi in Calgary, Taxi Union in Montreal, Ambassador Taxis in Toronto, and Blacktop & Checker Cabs in Vancouver. If successful, the program could be expanded in the future.
While use of the chargers is free, taking a cab sure isn’t. And since cab rides can be short, you may not be able to get much of a charge in a few blocks. However, it could offer convenience to the general public and a nice marketing boost for Telus. We’re interested to see if the program catches on.
*Source: Mobile Syrup