Previously, when someone said they own a BMW, your first thought might be of a luxury sports car. Now when someone mentions their BMW, they might just be talking about the one on their wrist.
BMW has partnered with Fossil Group to “collaborate on development of a new range of watches and smartwatches sporting the former’s brand,” according to TechRadar. The end products will be distributed by both BMW and Fossil.
So far there is no release date and both BMW and Fossil are being secretive about the design. But, what we do know is that Fossil designs smartwatches for brands like Diesel, Emporio Armani, Kate Spade, and Michael Kors – perhaps looking at those watches will give us better insight into what we can expect from BMW?
Chairman and CEO of Fossil Group, Kosta Kartsotis, said in their announcement July 30th that “BMW is one of the most iconic brands in the world. We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”
The two companies signed a deal to collaborate until 2023.
With the rise of self-driving and IoT connected cars, is BMW looking to break further into the tech game? Will these smartwatches be somehow compatible with BMW vehicles? Time will tell!
Source: You’ll be able to buy an official BMW smartwatch in 2019 – techradar.com
Published: July 30, 2018