Sony Investing $345M in Selfies

Sony selfiesWomen once used restaurant washrooms to fix their hair or touch up their make-up – today they’re used for selfies. In fact, the popularity of the digital self-portraits has become so intense that major players in the tech industry are focusing efforts on including them in their devices.

Sony – which supplies cameras for some of the world’s top smartphone makers – is one such company, announcing it is investing $345 million in better front-facing image sensors. It is allegedly increasing production at two of its factories by 13 percent, producing 68,000 sensors a month.

Improved cameras will allow for users of Samsung and Apple phones to enjoy the benefits of better selfie-taking, as well as Skyping and other video-call services. Currently the Samsung Galaxy S5 has a two megapixel front camera, while the iPhone 5 has a 1.2 megapixel camera.

Sony leads the market for rear-facing cameras, but Omnivision Technologies Inc. currently has a lock on screen-side sensors, which typically are poorer quality, something Sony’s recent announcement may soon change.

*Source: Reuters