Canadians now spend half of their Internet hours on mobile devices. Smartphones and tablets have revolutionized our ability to access the web. As of August, there are 27.8 million Canadian adults who have access to the Internet.
The majority of hours during the day are spent on PCs, while mobile device use peaks during the evening. Both the U.S and Canada follow this trend of spending time streaming video, scrolling through social media and reading the news.
A study conducted by ComScore shows the average Canadian adult spends 39 hours a month on the internet on their PCs alone. With the use of smartphones and tablets, that number rises to 75 hours. In fact, Canadians aged 25 to 34 average 110 hours of Internet usage per month. As well, 48 percent of Canadians accessed the Internet from more than one device.
Demographics in this study were certainly interesting. For example, men accessed the internet twice as much as women, but women stayed twice as long each visit. 44 percent of smartphone users were aged 18 to 34, and 67 percent of tablet users were aged 35 to 55. ComScore also found tablet usage has increased 37 percent since June 2013.