Microsoft has recently acquired calendar application Sunrise for over $100 million. The company has yet to comment on the purchase, but speculation suggests the app was purchased in hopes of reinventing the brand.
Sunrise allows users to synch all of their calendars to one device, regardless of software. For example, if a user has one Apple product and another Microsoft product, the two calendars can be linked through Sunrise. This eliminates a user’s need to remain loyal to one brand for the sake of organization, which could prove quite beneficial for Microsoft.
So far, it has not been disclosed if the app will remain as is, or be altered to only feature Microsoft products.