When Apple rolls out a new service or product, the media pays attention. The eagerly anticipated iTunes Radio release is no different. The free radio service will be a big competitor to similar services, including Pandora and Spotify, when it is released this September. To rake in the advertising bucks, iTunes Radio will play an advertisement every 15 minutes.
Companies that have already signed on to advertise include McDonald’s, Pepsi, and Nissan. While only audio commercials will play if you’re listening to iTunes Radio, if you’ve got it streaming on screen, video ads will play. The videos are only scheduled to pop up once per hour. You can avoid the ads by purchasing a subscription to the service.
iTunes Radio will be available on every Apple platform. That means you’ll be able to access it if you have an iPhone, iPad, a computer with iTunes loaded on it, or an Apple TV.