There are always new promotional deals on iPhones, so it might seem like you are getting some kind of steal on the newest devices. However, according to TheStreet, “the average selling price for the phone will be higher in the second half of 2018 than analysts anticipated.”
Analyst firm Nomura has been tracking the average selling price – or ASP – of the iPhone. While it expected the newest variations of the device to be selling for USD $780 during fiscal 2019 – Wall Street estimated $757 – it turns out the device has actually been selling for between $800 and $830. The ASP is rising internationally as well.
At the same time, TheStreet says “U.S. telecom companies like Verizon Communications Inc. and AT&T Inc. have been slightly more aggressive for the iPhone XS and XS Max this year than they were last year for the iPhone 8.”
While the phones are growing more and more expensive, companies are pushing promotions to try and entice you to get the newest iPhone anyway.
Nomura told TheStreet that “The common offer is a credit up to $700 with an additional line of service.”
Source: thestreet.com – iPhone Prices to Rise Even as Telecoms Offer More Aggressive Promos
Published: September 17, 2018