This week, after hitting a milestone 400 million active monthly users, Instagram surpassed Twitter to become the second most popular social networking site in the world. Now, at only five years old, Instagram is more used than all social media sites aside from its parent-company Facebook.
Instagram is also growing at the most rapid rate. In December of 2014, the company announced its 300 million monthly user milestone. Less than a year later, Instagram has added another 100 million to that number. In comparison, Facebook has a billion users across the globe, and Twitter reported 316 million active users in June.
“Given that Facebook owns Instagram, that certainly makes them the kind of the social networking mountain,” said Dan Olds, an analyst with The Gabriel Consulting Group. “Instagram is aimed squarely at mobile devices, and that makes it very easy for users to shoot and post very quickly. It also has the patina of ‘cool’ with hip users – mainly arising from young users adopting it as their own.”
Instagram is also gaining the same global recognition that Facebook and Twitter possess. Of the last 100 million people to join, more than half live in Europe and Asia, according to the company. Brazil, Indonesia and Japan are among the countries to hold the most Instagram users.
“While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us,” Instagram blogged. “Our community has evolved to be even more global, with more than 75% living outside of the U.S. To all new Instagrammers: welcome!”