Instagram Now Allows Rectangular Photos

Instagram_Icon_LargeIf you use Instagram, you know that any photo you post is confined to a basic square format. Now, the Facebook-owned social networking site is allowing users to post in landscape and portrait format for the first time. This means 300 million users will have more creativity in the way they upload not only photos, but videos as well.

“It turns out nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram,” the company said in a blog post. “Friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.”

The Internet is already taking advantage of this change, with big name accounts like Disney posting a landscape-oriented teaser for its upcoming Star Wars film. Clips like these are part of Instagram’s plan to carry more advertising.

Analyst Debra Aho Williamson agrees this move will benefit advertisers. “It boils down to giving advertisers more options,” she told Reuters. “You want people to be able to see more of your ad. It’s something advertisers are definitely going to be interested in.”