Here in North America, Huawei isn’t known for its smartphones the way manufacturers like Samsung or Apple are. It is more well known globally for being a builder of telecommunications networks. Surprisingly, according to Reuters, the Chinese-based company says it wants to become the second largest smartphone manufacturer in the world within two years, surpassing the likes of Apple.
Even if you’re not overly familiar with Huawei, it does account for nine percent of the global smartphone industry, or about 33 million devices. Apple currently has twelve percent with 45.5 million devices, and Samsung leads the market with just over 20 percent and 75.3 million devices.
Huawei CEO Richard Yu told Reuters at a launch event in Munich that, “When we announced four years ago that we wanted to sell phones, people told us we were crazy. When we said we wanted to sell 100 million phones, they told us we were crazy.”
Yu believes that, with the company’s new artificial intelligence feature integrated into its phones, Huawei can overcome its competitors.
“We are going to take (Apple) step-by-step, innovation-by-innovation,” Yu said. “There will be more opportunities. Artificial intelligence, virtual reality, augmented reality. It is like driving a car. At every curve or turn, there is an opportunity to overtake the competition.”
Huawei is working to break into European markets, particularly Germany, France, and the UK. It is already the top seller in Finland. In Canada, it has just launched the Nova Plus.