Google has recently announced its intentions to introduce “sponsored search results” to its Play Store within the next few weeks.
“With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small,” Google Play Product Management Director Michael Siliski wrote in an Android Developers Blog. “Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.”
Google plans to start showing the ads to “a limited set of users,” and eventually introduce them to everybody. With over a billion people in more than 190 countries using the Google Play Store these ads will circulate the globe, providing valuable exposure for app developers.
“We believe search ads will be a useful addition to Google Play for users and developers alike, and we hope this will bring even more success to our developer community,” Siliski said.