FCC Cracks Down on Robocalls

Telemarketing phone calls are annoying. Answering to hear a recorded voice exclaim “You’ve won a free cruise!” can get tiresome. It also eats up call minutes in your wireless plan. Marketers who use these automated calls – most commonly known as robocalls – have recently been given a new set of standards by the Federal Communications Commission (FCC).

The new regulations given to marketing companies will make it so those they are calling have more control over the calls they receive. Prior express written consent from the consumer will be required, and there must be an opportunity for consumers to opt out at the start of the recorded message. And just as an added bonus to those who know the woes of robocalls, the amount of ‘dead air’ calls a marketer can make during a campaign is being reduced.