Riff, Facebook’s newest social networking app, makes video sharing between friends fun and creative. Inspired by last summer’s ALS Ice Bucket Challenge, Riff allows users to post a video with a caption like “Happy Dance” or “Make a Funny Face” and have their friends add to the video by following that caption’s instructions. If it goes over well, Riff will see videos created by a plethora of users, all with a common theme.
“The potential pool of creative collaborators can grow exponentially,” says Riff Product Manager Josh Miller, “…a short video can become an inventive project between circles of friends you can share to Facebook or anywhere on the Internet.”
As with any social media, Riff has a few rules:
- You can only use footage shot in Riff, and no uploads.
- You can approve your video after shooting it, but there are no editing or multi-shot features.
- You cannot like or comment on another user’s video. If you want to contribute, you have to add to the video.
- You can tap to fast-forward through clips, similar to Snapchat Stories.
- You can only contribute to a video if you’re friends with the creator or another collaborator. The idea behind this is to have videos expand gradually, rather than going worldwide instantly.
Riff is available on iOS and Android as of April 1st. Upon launch, it will be available in fifteen languages including: English, French, Italian, Japanese, Polish, Portuguese, Spanish, Thai and Vietnamese.