Facebook Launches Instant Articles

facebook_2015_logo_detailFacebook Inc. has launched an instant article service for Android users that will allow media firms to publish articles directly to a news feed. This will involve more than 350 publications worldwide, including the New York Times, the Guardian and more.

Through this service, publishers can either sell or embed advertisements, or allow Facebook to sell ads. As well, publishers can track data and traffic through comScore in addition to other analytics tools.

Sound familiar? Instant articles was actually made available for iOS users since October, after an initial launch in May.

*Source: Reuters