Canadians Following the Cord-Cutting Trend

telemarketersThe last few years have seen a lot of people engage in cord-cutting behavior, retiring their landline phones to rely only on their mobile devices. Canada is no exception to this trend. New data from Bell, Rogers, Telus, Shaw, and MTS shows that carriers have lost a combined 540,000 landline subscribers in 2015 and 2016.

This number only accounts for the major carriers. Convergence Consulting Group estimated, when taking into account smaller regional carriers, about 636,000 Canadians ditched their landlines in 2015.

By the end of 2016, it’s expected that 37 percent of Canadians will be wireless-only households. This actually poses a bit of an issue for telecom companies, who made $5.2 billion from home phone services in 2014, according to the Canadian Radio-televivision and Telecommunications Commission. Most users do not replace their landline with a designated home wireless phone, but continue to use the cell phones they already own.

So what will the telecoms do? Focus their attention elsewhere.

“Know at the end of the day, broadband is the only product they’ll most likely survive with,” Macquarie analyst Greg MacDonald was quoted as saying.

*Source: Mobile Syrup