BlackBerry will be releasing a new device called the BlackBerry Classic. CEO John Chen teased details about the device in a blog post, saying it will have a larger and sharper screen, a QWERTY keyboard and top row navigation keys. The Classic is designed to lure back the device’s traditional fans.
“It’s tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change,” Chen wrote. “But there’s also something to be said for the classic adage, if it ain’t broke don’t fix it.”
BlackBerry has made many attempts to win back consumers during its decline over the past few years. Chen is now focused on aiming products at the company’s core users, primarily in the business sector, who are fans of a tangible keyboard.
“We are committed to earning your business – or earning it back, if that’s the case,” wrote Chen in his blog post. He has said the phone will debut by the end of the year.