Despite lackluster sales of the BlackBerry Playbook back in 2011, BlackBerry CEO John Chen is considering taking another shot at the market.
“It’s not in the works, but it’s on my mind,” Chen said in an interview at the Mobile World Congress conference.
A new tablet might introduce a fresh revenue stream for the Waterloo, Ontario-based company, which struggles with smartphone sales. At the same time, BlackBerry might not have enough faithful users to support a new tablet, especially since the tablet market saw its first year-over-year decline in shipments in the fourth quarter.
On the positive side, the market may be interested in a tablet geared towards work projects, to compete with Microsoft’s Surface Pro 3 and the rumored iPad Pro.
“I want it to be different. I want it to be iconic,” Chen said. “Bringing a tablet out for a tablet’s sake, it’s not the right thing to do.”
BlackBerry has already announced the products it intends to release over the course of the year, including a yet-to-be-named slider BlackBerry, a touchscreen device called Leap, a Porsche edition BlackBerry, and a device with the company’s traditional keyboard.