A disagreement between BlackBerry and T-Mobile in February has finally reached a head, with the Canadian smartphone maker announcing it will cut ties with the wireless provider.
With its licensing deal set to expire April 25, BlackBerry has announced it will not be renewing the agreement. It seems the decision stems from the targeted promotion T-Mobile offered just weeks ago, offering BlackBerry users a chance to trade in their device for a new iPhone 5s for $0 down.
At the time, incensed BlackBerry users attacked T-Mobile CEO John Legere on Twitter and BlackBerry CEO John Chen shared his disappointment online, stating his company had not been informed of the promotion and was angered by it. (See screen cap above)
Existing BlackBerry users on the T-Mobile network shouldn’t experience any disruptions or changes to their service, and T-Mobile will continue to offer BlackBerry handsets until its current stock is depleted.
“BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned,” said Chen, in a statement.
“We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners.
*Source: Vancouver Sun