Looks like BlackBerry fans may be quick to complain, but they’re also quick to jump ship. As we reported a few weeks ago, BB fans went crazy when T-Mobile sent a targeted promotion to its clients still using one of the Canadian smartphone maker’s devices.
The promo offered BlackBerry users a trade-in for a new iPhone 5s for $0 down. What was meant to be enticing offer backfired, with the BlackBerry army attacking T-Mobile CEO John Legere on social media. Even BlackBerry CEO John Chen threw in his two cents.
But did it backfire? After retooling the promotion – offering BB users a chance to trade-in for $250 towards another BlackBerry device or $200 to any other phone – it seems 94 percent of those who participated opted not to get another BlackBerry after all. Overall, BlackBerry trade-ins increased 15 percent during the promotion.
Were the people complaining online the vocal minority? Or do BB fans just need the right offer to ditch their device?