The Battle Between Amazon and Google Continues at CES 2019

UPS versus FedEx. MasterCard versus Visa. AT&T versus Verizon. All these famous rivalries pale in comparison to the biggest of the modern day – Amazon versus Google.

“The Battle for Second Place,” as it were, the two internet giants have been duking it out for years. According to Statista, Amazon and Alphabet (Google’s parent company) were the number two and three largest companies in the world by market value in 2018 respectively. By mid-year, Amazon was worth $777.8 billion U.S. dollars, with Alphabet trailing closely behind with a market value of 766.4 billion. Both are still a ways off from Apple’s gold medal showing of $926.9 billion, but the battle is fierce nonetheless.

Recently, the rivalry has been focused on smart home supremacy. Amazon Alexa and Google Assistant are the market leaders in the smart-speaker environment, and they were both front and center at CES 2019, the world’s largest consumer tech show, which took place from January 8-11 in Las Vegas.

There were over 30 brand-new products compatible with voice assistants announced at CES this year, from ceiling fans and tech-driven crock pots to futuristic smart glasses and even Kohler’s smart toilet. While many of these products play nice with both Alexa and Assistant, some of the exclusives include a new front-door camera from the people at Amazon’s Ring and Google Assistant’s new “interpreter” mode that translates conversations in real time.

If we’re handing out awards for ostentation, Google took the crown this year with its massive booth outside the Las Vegas Convention Center – the centrepiece of which was the “It’s a Small World” promo that Google itself called “part ride, part marketing stunt.” Complete with singing animatronics, riders were carted through various scenes that showed off some of Google Assistant’s features, such as GPS navigation and the new interpreter mode.

Whether you’re a fan of Amazon, Google, or neither, it’s clear from the showing at CES that 2019 is going to be another big year for the smart-gear market.