AT&T is preparing to jump into the streaming game, expecting to launch a new television service later this year. According to CNN, AT&T will offer TV bundles via an app that will include exclusive content.
Subscribers needn’t be an existing AT&T customer, though there will be incentives for those who double or triple up.
“We’ll be offering a more convincing value, in terms of pricing, if you’re bundling the products together, and we’ll have features that make them work better together,” AT&T Entertainment Group CEO John Stankey was quoted as saying.
There is no official launch date yet but the new service is expected to be available sometime in the fourth quarter of 2016. Competitors aren’t sure whether AT&T can pull it off, but if they can, there’s a good chance it could create another revenue stream for the telecom giant.