It’s baaaaaack. Five years after scrapping it, AT&T has launched a new unlimited data plan for customers with DIRECTV or U-Verse, offering unlimited data, talk and text for $100 per month.
Couples and families can add two smartphones to the plan for $40 each, with the fourth phone added at no additional cost. AT&T is wooing television subscribers who aren’t currently wireless customers by offering $500 in credits, while wireless subscribers without a satellite package can add DIRECTV for $19.99 per month. Combining your bills will shave off another $10 per month.
It’s interesting to see AT&T utilizing its unlimited offering to boost TV subscriptions, an area that is faltering with many people choosing to cut the cord for good. AT&T says it plans to launch more integrated video and mobility plans in 2016. Stay tuned.