AT&T Ad Claims Draw FCC Heat

att logoDATA FINE: The Federal Communications Commission wants to bring the hammer down on AT&T, saying it will fine the telecommunications giant $100 million (the largest proposed fine in FCC history) for allegedly deceiving customers about unlimited wireless data plans, The Wall Street Journal reports.

It was the advertising for the plans that got the company in trouble. The FCC says AT&T marketed plans as “unlimited” before capping data speeds after customers used 5 gigabytes of data. The capped speeds were then considerably slower, the FCC says.

AT&T claims the FCC had said the practice was legitimate and that it had been clear about the practices on its website. But the FCC isn’t having it. “Unlimited means unlimited,” Enforcement Bureau Chief Travis LeBlanc said.